While choosing a perfect blogging platform people always questions about one thing, does it is better for SEO?  The half of the world prefers Blogger while the rest recommends WordPress but ultimately both has their own pros and cons.  People always think Blogger is not a suitable platform to create a professional website, mainly because it does not provide flexible options to optimize your site for SEO. What most people don’t know is that Blogger is probably the simplest and most powerful platform and it also has decent SEO score. In this article, I will provide an in-depth detail Why Blogger is better than WordPress or any other free platforms in Terms of SEO? In the end, we will also reveal what Matt Cutts thinks about Blogger SEO.

What Option Does Blogger Offers for SEO?

Custom Permalink Structure: 

By default, blogger provides constructive permalinks. In spite of all this, blogger also offers a robust option to choose custom URL (permalink) for your posts. You can choose select few keywords and can use them in your URLs so that it can generate decent organic traffic from search engines. However, keep in mind stuffing your permalinks with many keywords would decrease the weightage of your keywords altogether. The more keywords you will add in the permalinks, the less will be the keyword weight and hence, its relevancy would be lower in the search results.  

Separate Meta Description for Posts:

When you are searching anything on Google, you always see a piece of text line just beneath the search results. Those lines are there to help you to determine whether that’s the site which you were looking for. If you would not specify a Meta description, search engines will automatically establish a description for you based on your site’s content. Fortunately, there is a handy tool in blogger located at Settings >> Search engine Preference which enables you to specify separate Meta descriptions for your site’s content. 

Custom Redirects Functionality:

What would you do, if you want to move your content from one URL to another? You would prefer to use a 301 Permanent redirect so that all the PageRank juice transfers from one page to another. Without pointing a redirect, there is no way you can recover the loss. Blogger also has custom redirect functionality which helps you in redirecting URLs to any page.  This tool can be accessed through Settings >> Search engine Preference >> Custom Redirects.  

Customizable Not Found Page:

Blogger often creates a custom 404 not found page to provide some sorts of comic relief to their readers, and protects them from seeing unfriendly or unentertaining error messages. If you have a broken link on your blog, or a reader navigated to a link which was temporary down then the custom 404 not found page would assist them in finding the content which they were looking for. You can customize your error page from Settings >> Search Preference >> Custom Page Not Found. 

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How to Rank Well in Search Engine?

Build Real Backlinks: 

The most significant thing you need to rank well in Search engine is Backlink. No, I am not talking about tons and heaps of backlinks because a few bunch of quality backlinks could take your site from ground to the heavens. It doesn’t matters whether you are using WordPress, Blogger or any other platform, without having a decent amount of backlinks your site cannot rank well. 

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Writing Fresh Content: 

Writing fresh and unique articles is another way to divert the attention of your visitors. Now you might be thinking how a piece of content would help you in ranking? Why People always prefer to write fresh and high quality content? Search engines don’t know the difference between a high quality content and low quality content. They always analyze the number of quality backlinks that the content is getting from other sources and hence labels it as Quality content. For Example, you write an article which was so exclusive that a person decided to write on the same topic with a credit link back to your website.

What Matt Cutts Thinks About Blogger SEO?

About few weeks ago Google’s employee and the head of web spam team Matt Cutts posted a video on YouTube answering some SEO questions about blogger. 

Here’s the question:

          

I’ve used Blogger for 3 years, but now everyone tells me that WordPress is superior for SEO. After scouring many sites, I’ve been unable to find the SEO advantages to using Blogger – are there any?

Here’s the Answer: Blogger is quite straightforward to get started, and it is in the cloud. You don’t need to download or install any software yourself. On the other hand, if you install software yourself like WordPress, then you are usually not patching it, so it is easier to get hacked. If you are just doing spontaneous blogging and just starting out then Blogger is fantastic.

Blogger can work very well in terms of ranking well for search engine.  If you get decent links and if you have excessive content then, it is absolutely the case you can rank well on blogger. You must give it a try because blogger can work exceedingly well with SEO

Conclusion: 

It is just a matter of fact that how well you write and present your articles. Platform does not matters a lot because we commonly see many HTML based sites ranking way quite well in the search engine. Those sites are ranking well just because of quality backlinks and content not because they are using WordPress or any other platform. Stop regarding Blogger for unfriendly SEO options because they are way better than any other platform even WordPress. If you like this article, then feels free to share it with your friends on Facebook and twitter.